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Website Redesign RFP Checklist for Hiring an Agency

For organizations issuing an RFP: define goals, scope, evaluation criteria, SEO, and support so qualified website partners can respond well.

This guide is for organizations preparing to hire a website agency or technical partner. It is not a directory of open RFP opportunities for vendors. If your organization already has a brief, you can invite Dimaso to review the project.

Explain why the redesign is needed

A useful website redesign RFP starts with business context: what the current website fails to explain, which audiences matter, what content must change, and which outcomes the new website should support.

Dimaso supports redesign RFPs through web design, web development, technical SEO, QA, and post-launch maintenance planning.

Include technical and SEO constraints

List the current platform, hosting, analytics, CRM or form integrations, important URLs, SEO risks, accessibility needs, content responsibilities, launch timeline, and approval process. This helps vendors propose a realistic approach.

Ask for post-launch ownership

A redesign is not finished when the new pages go live. Ask how QA, redirects, metadata, schema, analytics, backups, security, and ongoing website maintenance will be handled after launch.

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